A Letter From the Founder
Why Did All My Winter Turtlenecks Start Looking the Same?
A letter about the cozy turtlenecks we reach for every fall, and the colorful ones we left in the drawer.
Hello, I’m Sienna. Thank you for taking a moment to read this.
I’ve been thinking about how easy it is for our winter wardrobes to start looking the same. We find a sweater that’s comfortable, buy it in a couple of practical colors, and before long we’re reaching for the same gray, black and beige turtlenecks every morning.
There’s nothing wrong with those old favorites. But I’ve always thought winter clothes should be something you enjoy wearing, not just something that keeps you warm. And sometimes all it takes is a little color to make an ordinary outfit feel lovely again.
A colorful turtleneck isn’t automatically a better one, of course. It can be beautiful, but if the collar bothers you, it stays in the drawer. That’s why I look at the collar as closely as the pattern.
You don’t need a new wardrobe, only one turtleneck you look forward to: a pattern or color you love, a collar you can forget about, and the jeans and coat you already own.
Here are six things I’d point out as we look through the collection. The first is the one you’ll notice first: the designs.
A Turtleneck Doesn’t Have to Be Boring
The first thing I’d love to show you is the variety of colors and patterns. Picture the blue botanical turtleneck with the jeans you wear every week. Or a bright floral print, the kind you’d spot from across a garden. Or yellow flowers that look like sunshine through the kitchen window on a gray morning.
Then there are the multicolored vintage-inspired designs, with their old-fashioned charm, and the retro geometric patterns in diamonds, for when you’d like something a little different. And for the days you’d rather keep things quiet, there are classic turtlenecks in beige, cream, gray and black.
A high neck frames your face, so the pattern sits at the top of the outfit, where it’s the first thing you see in the mirror. Put one on with your favorite jeans and the outfit changes, without changing anything else.
Not every design will be yours, and that’s fine. You only need one that makes you stop and think, I’d wear that on a gray morning.
A Collar You Can Forget About
One thing I always pay attention to is the collar. A turtleneck can be beautiful, but if you’re constantly pulling at the neckline, you’re not going to enjoy wearing it.
That’s the difference between a turtleneck you wear once and one you reach for every cool morning. The one you keep reaching for is usually the one you stop noticing once it’s on, through lunch with a friend, a drive across town or an hour in a warm restaurant.
This is why the collar matters as much as the pattern to me. Collar styles and knit textures differ from one turtleneck in this collection to the next, so you can choose the neckline that suits how snug or open you like to feel.
Choose the one that suits you, and let the collar be the last thing you think about.
Pretty in the Picture. Comfortable in Real Life.
Most of us have ordered something that looked lovely in a photograph. Then it arrives, and an hour into the day it’s the first thing you notice: the knit isn’t what you hoped, or the cuffs bother you, or it simply doesn’t feel the way it looked.
It’s such a small disappointment, and such a final one. A lovely turtleneck that isn’t comfortable goes in the drawer, however much we wanted to love it.
What I’d hope for you is the opposite. An ordinary day. Coffee in the morning, errands after, lunch with the group, a long visit with the grandchildren. And at the end of it, you realize you never once thought about what you were wearing.
The turtlenecks in this collection differ from one another, so please read the material details for the one you love. You know your own skin best.
Comfortable Through the Middle, Lovely Everywhere Else
Fit is the other thing I look at. A turtleneck should let you do ordinary things without a second thought: sit down at a restaurant, reach for the sugar, lean in to hear a friend’s story.
Most of us know the two usual disappointments, one that fits too closely and one so roomy it feels like wearing a blanket. What you want sits somewhere in between, comfortably over your jeans or slacks, so you feel nicely dressed rather than conscious of what you have on.
The silhouettes in this collection aren’t all the same, so you can look for the shape you like best. Compare the measurements with a turtleneck you already enjoy wearing, and you’ll have a good idea how a new one will sit.
One Turtleneck. Your Favorite Jeans. You’re Dressed.
Here’s how I’d wear one. You’re meeting a friend for coffee at ten. You pull on your favorite jeans and your everyday boots. Then you take a turtleneck from the drawer, the blue botanical one, say, or a yellow floral that looks like sunshine through a window, and add a simple coat.
That’s it. No scarf to hunt for, because the turtleneck already covers your neck. No necklace to choose, because the pattern does that job. You’re dressed, and it looks as though you thought about it.
Slacks and a classic cream one for church on Sunday. Jeans and a retro geometric for the grocery store. A walk, a visit with the grandchildren, lunch with the group.
A good turtleneck is one of the few winter pieces that can make an outfit on its own.
The Turtleneck You’ll Actually Look Forward to Wearing
Think of an ordinary Tuesday. You pull on the one you chose, the one you kept going back to, and glance in the hallway mirror on your way to the kitchen. The flowers look good with your jeans. You smile a little, pour your coffee and get on with your day.
That’s what I hope one of these can be for you: your favorite. The one you reach for first on a cool morning, because you like what you see.
If a friend notices, that’s a lovely extra, though never something to count on.
Now let’s look at what sets this collection apart from the plain turtlenecks most of us already own.
Not Just Another Winter Basic
| What you’re choosing | A basic turtleneck | Sienna Patterson knitted turtlenecks |
|---|---|---|
| Color and pattern | Usually one color and a simple knit. | Colorful florals, blue and yellow florals, multicolored vintage-inspired florals and geometric patterns. |
| For quieter days | Beige, gray, cream or black. | Classic beige, gray, cream and black too, so you can choose either mood. |
| With your jeans | Works with most things. | Turns jeans and a coat into a finished outfit, without extra pieces. |
| Collar and fit | Varies by brand. | Varies by style, so you can compare collars, knits and measurements. |
| Choosing | Pick a size and a shade. | Pick a pattern, a collar and a fit that suit you. |
A plain turtleneck can be exactly right. This is a difference in choice and personality, not a claim of superior softness, fit or durability.
We Don’t Think Winter Has to Be Dull
Our thinking is simple: getting older doesn’t mean your winter wardrobe has to become boring. A turtleneck is one of the easiest things to wear in cool weather, and it doesn’t have to be one of the plainest.
That’s why this collection brings colorful florals, botanical prints, vintage geometric patterns and classic styles side by side. They’re worth looking forward to on a cool morning, and you can choose the mood you’re in.
We also think you should be able to order with confidence. Before you buy, you should be able to see what a turtleneck is made of, how the collar is shaped, how it’s sized and what the terms are if it isn’t right. If something isn’t clear, ask us.
Find the Turtleneck You’ll Reach for First
By now you’ve seen what the collection has to offer: colors and patterns that feel like yours, collars you can choose with care, a range of fits to compare, and outfits that come together with the jeans you already own.
Right now, the knitted turtlenecks start from $59.95 on sale. And if you find more than one you love, extra savings apply: 10% off with two, 15% off with three, and 20% off with four or more.
So take your time. Browse the florals, the vintage geometrics, the classics. Choose the one you keep going back to.
From $59.95
- Blue botanical, bright floral and yellow floral turtlenecks
- Multicolored vintage-inspired and retro geometric designs
- Classic beige, cream, gray and black for quieter days
- High-neck knits for cool fall and winter outfits
- Easy outfits with jeans, slacks and the boots you already own
- Collar styles, fits and sizing details to help you choose
Take your time. Compare a few collars and patterns before you decide.
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Before You Choose
Will the turtleneck feel tight around my neck?
Collar styles differ from one turtleneck to the next, and you can see the differences in the photos: how high each one sits, and whether it folds or rolls. Picture wearing it for a whole afternoon. If you like a gentler look at the neck, choose one that looks relaxed in the photos. The best collar is the one you forget about.
What material are the turtlenecks made from?
Each turtleneck has its own material details on its product page, and that’s the best place to see what yours is made of. Knits feel different from one to the next, and skin is personal, so if there’s a fabric you love or one you can’t wear, check that first. If you’re unsure, ask us. We’re glad to help.
How do I choose the correct size?
Choose the way you’d choose anything you already love: by what fits you now. Lay your favorite turtleneck flat, measure across the chest and from shoulder to hem, and compare those numbers with the sizing details for the style you like. That way you’re choosing a fit you already know feels right.
Will the turtleneck fit comfortably around my waist and hips?
Most of us want room where we sit down and move. Compare the chest measurement and body length with your favorite turtleneck and you’ll see how a style is likely to sit over your jeans or slacks. The silhouettes differ from one design to the next, so you can look for the one you like best.
Are these turtlenecks suitable for everyday fall and winter outfits?
That’s what they’re for. Wear them with jeans, slacks, boots and a simple coat for coffee, lunch, church, errands or a visit with the grandchildren. Warmth varies from one knit to the next, and the details for each style will tell you more.
What are the shipping and return terms?
Shipping is free and sent with UPS. Returns are accepted within 30 days, with our money-back guarantee. If you’d like to know more before you order, just get in touch and we’ll be happy to help.
I still think there’s a place for those plain gray and black turtlenecks. We all have our favorites.
But I also think there’s something lovely about opening your closet and seeing a little color waiting for you.
If one of these patterns catches your eye, take a closer look. Sometimes a simple turtleneck is all it takes to make an ordinary winter morning feel a little brighter. Whenever you’re ready, the collection is waiting.
— Sienna